Case Studies
HYDRANTS & HORSES
Without any prior experience, we developed two different public art programs: The Great Chicago Fire Hydrants and Horses of Honor. From sponsorship development, to artist solicitation, to operations, PR, social media and event production: we managed every aspect of the programs.
And we raised hundreds of thousands of dollars and millions of media impressions for two great charities as well.
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The Great Chicago Fire Hydrants (Case Study)
THINKING OUTSIDE THE (TEE) BOX
One of the original TopGolf locations in Chicago needed help attracting players in February. Swim suit golf anyone? A tradition was born.
Now let's take that energy to Texas to open the next-gen TopGolf prototype: guests included NFL and PGA pros, live music performances, high school state golf champions, and a National Guard salute (cuz, Texas, ya know).
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HOCKEY + HORSES
Game recognizes game. Early in his hockey career, Eddie Olczyk was also known amongst fellow handicappers as a serious horseplayer with a deep love of the historic sport. More recently Edzo has only increased his horse racing bona fides with expert analysis on NBC for all of the biggest races in the country.
But for Hawthorne and the Chicago Blackhawks, the question was how do we develop something that showcases this authenticity and create a lasting connection with fans?
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GOT BRUNCH?
Carnivale is one of the most iconic and entertaining restaurants in Chicago, so when they wanted to debut brunch service, we knew it was time to think big.
Style is such an important element of their brand, so could a fashion show create some buzz? If by buzz you mean publicity, social media and a sold-out restaurant followed by double-digit increases in monthly brunch reservations, then YES!
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